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E-Mail Marketing
The immediacy of e-mail reduces delays in communication whether running a promotion or reacting to a specific news event.
E-mail can be used to recruit new customers, induce customer retention and loyalty by sending specific discounts / newsletters to existing customers or build advocacy through social media with product or website links.
Zoonet help you to improve your e-mail marketing by providing account managed services which benefit from strategic reviews and ongoing actionable customized reporting.
We design and build bespoke personalized email campaigns, we transmit your message and then provide you with analysis of your email marketing campaigns to help you adapt and improve the message to get more of your customers responding positively.
Essentially, e-mail marketing services will save you money and give you a great return on your investment.
Features
Email Design
Brand Integrations
Merge Tags
Autoresponders
Spam Filter Diagnostics
Email Client Testing
RSS-to-Email
Email Delivery Analytics
A/B Testing
Delivery Reports
Custom Forms
Segmentation and Groups
Subscriber Profiles
E-Mail to Mobile
Coupon Codes
Mobile Signup Forms
VIP Subscribers
Benefits
Low-cost & Return on investment - Results are all that matters. Email marketing delivers fantastic return on investment. In 2012, the Direct Marketing Association E-mail Council estimated that email marketing typically returns £ 21.48 for every £1 invested. E-mail marketing is lower in cost compared to mainstream marketing channels.
Targeted - Email marketing is one of the only channels that consumers ask to receive, thus much higher conversion rates as a you’re only targeting those who already have an interest in your brand.
Segmentation - Only sending emails to subscribers who meet certain criteria. Email list segmentation works fantastically if you gain information about your subscribers, such as those born in a particular month or live within a certain drivetime.
Calls to action - With a tempting call to action and a link, you allow recipients to go from witnessing an offer to purchasing within two clicks of a button, email newsletters can drive sales better than any other media.
Easy to create & track - Just send your artwork and copy over (preferably by e-mail). Track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too following simple A/B split testing.
Easy to share - Subscribers can forward brilliant details to their friends at the click of a button, introducing your organisation to a new audience.
Global - Send a message to thousands of people and integrate with social media to spread the word amongst a global audience.
Immediacy - E-mail results are immediately visible
Understand. communicate
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