A fundamental element of Visitor Relationship Management (VRM) is the ability to communicate effectively, providing individuals with timely, relevant information such as adoption opportunities, gift-aid requests and newsletters through the various channels of e-mail, SMS or mail - this requires Data Integrity.

Data cleansing (also known as data cleaning) should be regularly performed to maintain & ensure the information you hold on individuals is kept accurate and up-to-date. Maintaining this is not only legislatively necessary but is also simple common sense.

How is it done?

Your data is compared against industry standard information from over 300 million source records and then either flagged or suppressed accordingly.

What does it do?

Data cleansing does four things, cleanses the data, suppresses data, appends additional data and finally it validates that the data held is correct.  

What are the benefits?

Principally it will save money as there will be no wastage attempting to communicate with people who have goneaway, died or who don’t want to be contacted. It will also protect your brand ensuring customers are addressed correctly and helps save the environment by reducing carbon emissions.